Re: (erielack) Phoebe Snow Box cars

[A Samostie <quahog_@_sprint.ca>]

Dear David and Group,

The boxcar slogan coincided with the re-introduction of the Phoebe Snow
character in a WWII WAC (or was it WAV?) uniform, in a series of ads
promoting Lackawanna's contribution to the war effort.  Does anyone know
which came first though, the boxcars or the "new" Phoebe ads?  Phoebe's
"then and now" portraits appear on the cover of the Lackawanna's "A
History of the Road and Description of its Motive Power" brochure.

Of course, the reason for the boxcar slogan and the new ads was that
Phoebe's popularity remained strong even long after the original ad
campaign was discontinued.
Also, the "Road of Anthracite" slogan lost much of its raison d'être
when burning of anthracite in locomotives was forbidden during and after
WWI.  Anyone know when the Road of Anthracite slogan last appeared in
DL&W timetables or advertising?

Also, keep in mind, the boxcar slogan was "The Route of Phoebe Snow"
(the lady), not "The Route of THE Phoebe Snow" (the train)... but you
knew that, heheh!

Cheers,
Alan <quahog_@_sprint.ca> 


David J. MV wrote:
> 
> I was just looking at the EL-DL&W/ERIE equipment book. In it it was stated
> that the Lackawanna started using the Phoebe Snow "billboard" lettering in
> 1942.  Why did they do that 7 years before the debut of Miss Phoebe in Nov
> 1949?
> 
> Regards David MV

------------------------------