Hi All This Looks Interesting Hope typing not too bad. Joel Long On The Tracks of Phoebe Snow, Issues of Gender, Race and Class in a Pioneering Media Campaign By Dr. Carolyn Kitch, Scholar in Residence Railroad Museum of PA Strasburg, PA Thursday October 7 2004 7 P.M Program is Free of Charge Advance Reservations are required 717-687-8628 Ext 3008 Email info @rrmuseumpa.org no later than 10-4 From the ad In the opening years of the 20th century, The DL& W created an advertising and publicity campaign featuring a woman who rode the trains dressed in white and never got dirty, thanks to the clean burning anthracite coal the railroad used. From 1900 to 1917 Phoebe Snow starred in a serialized story in which ads revealed in verse the detail of her journeys. This maiden all in lawn traveled alone in an era when leisure travel by railroad was a new means for adventure and exploration for a generation of young women and when, at the same time, newspapers and magazines warned young women about the dangers that awaited them in the public world. The Phoebe Snow phenomenon is a very early example of sophisticated corporate public relations as well as a study in the role of media in construction of cultural tensions and ideals. ------------------------------
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